A gamification redesign for a Brazilian trading community where expertise had quietly become a barrier to belonging.
A full home redesign for Brazil's largest competitive gaming platform, shipped in 3 weeks. Making it appealing to our users and detailing all the interactions and user feedback.
A research ops redesign for a Brazilian gaming platform, where the real problem wasn't the survey tool: it was why anyone answered at all.
A referral program built from zero across 4 countries, where the hardest design work wasn't the screens: it was the system around them.
E-commerce, gaming, trading and payments. Different industries, same job: find the real problem and ship the fix.
I understand code. Engineers get buildable specs, and edge cases get caught before sprint, not after launch.
Research-driven design tied to business metrics. If customers don't feel it, it didn't ship.
I don't stop at the screens, I build the system around them. Referral program from zero, across 4 countries.
I value feedback, collaboration, and continuous learning to create impactful and user-centered solutions.
I've successfully worked with product, business, engineering, data science, legal, and marketing to launch products.
I've been in product design for 7 years now, and my path wasn't a straight line.
I actually started in gaming, I studied digital game design, and that's where I fell in love with UX, figuring out how to make a player understand a game's mechanics without a single line of instruction, was really fascinating. I was also a teacher for a while, and that taught me something that still shapes how I work: there's never just one way to explain something complex to the other person, you adapt until they get it. Those two experiences, games and teaching, are really where my whole approach to design comes from.
And a curiosity, the character for 'to work' literally means to make things easier for the other person, that idea has stuck with me my whole career.
Today I work as a Product Designer Specialist at Fiserv, in a strategic layer for LATAM, inside the culture and innovation pillar. I partner constantly with HR, Marketing, CX and the Executive Board, tracking satisfaction data and UX research to spot opportunities nobody's formalized yet.
The best example is a customer referral program I built from the ground up: no one asked for it, I connected CX data to an internal engagement initiative, piloted it internally first, and it now converts 13% of referrals versus the usual 2%, paying back its investment in four months.
I believe design only really works when you understand both people and business deeply enough to be trusted by both. That's why I bring hands-on design craft together with real commercial awareness, and early this year I was recognized as a Fiserv Ambassador for exactly that, putting the culture into practice and being someone the team trusts to unlock things internally as well.